The year 2021 was the start of major esports collaborations and brand deals. Esports organisation from different parts of the world has signed some crazy collaboration deals with giant brands.
The biggest naming rights deal was signed by Team Solo Mid for a record-breaking price of $210 Million US Dollars for a span of 10 years (at the rate of $21 Million US dollars a year) with the online cryptocurrency exchange platform, FTX.
Irish organisation Legion Esports has announced a partnership with regional postal service An Post.
As a result of the agreement, An Post's recently launched money management app will become the title sponsor of the organisation.
Read more: https://t.co/XiYh4kO7iw pic.twitter.com/7Q7YrB0ga5
— Esports Insider (@esportsinsider) August 9, 2021
We have witnessed some million-dollar deals, giant collaboration deals with multi-national corporates. Many non-endemic brands have started to invest in the esports industry after seeing its skyrocketing potential.
Ireland Based Esports Organization, Legion Esports announced their new partnership with a regional postal service company named “An Post”. As a part of this partnership agreement, An post also announced that their recently launched money management application will be the title sponsor of Legion Esports.
An post was already a partner of Legion Esport’s Creator program.
Stuart Dempsey, Co-founder, and CEO of Legion Esports said in a press release:
“We are incredibly proud to welcome An Post Money Mate as Title Partner of the Legion Esports Series and Official Partner of our Legion Creator Programme. This partnership is a great vote of confidence in the success of Legion Esports and the growth of gaming in Ireland.”
Conor Barron, Digital Marketing and CRM Manager of An Post, spoke about the partnership deal:
“At An Post, we are hugely excited to be involved with The Legion as the first Irish brand to enter a partnership of this size and scale with them.”
“We share a keen sense of community with gamers and the gaming industry and we look forward to using this innovative and exciting medium to communicate with them both.”