The Global Esports ecosystem has started to expand massively ever since the start of the year 2021. We have witnessed some million-dollar deals, giant collaboration deals with multi-national corporates. Many non-endemic brands have started to invest in the esports industry after seeing its skyrocketing potential.
The biggest naming rights deal was signed by Team Solo Mid for a record-breaking price of $210 Million US Dollars for a span of 10 years (at the rate of $21 Million US dollars a year) with the online cryptocurrency exchange platform, FTX.
American Esports organisation and lifestyle brand, 100 thieves gaming announced their partnership with the luxury clothing brand, Gucci, earlier this week. Gucci is a luxury fashion house based in Florence, Italy.
The Texas-based sports and entertainment group, Spurs Sports & Entertainment announced their joining of Tribe Gaming as an investor.
The world’s largest and oldest esports tournament organizer, Electronic Sports league Gaming ( ESL ) partners with Gameloft for Brands to improve mobile advertising. ESL was founded in the year 2000 and it is the oldest esports tournament organiser which is still operational.
The European Esports Organization, OG Esports announced Shikenso analytics as their official analysis partner. Earlier this year, OG Esports announced their partnership with BMW Automobiles.
Through this deal, Shikenso will be analysing the social media insights of the organisation’s social media pages and help them improve.
“We’re excited by the Shikenso platform and impressed with the value we believe it brings to our partners. In the time we’ve used the tool, Shikenso has been quite capable of building a platform to suit the requirement for both internal use within OG and for us to build presentations based on specific requests from our partners,” said Romane Sorine, Head of Partnerships at OG Esports via a press release.
“To have the opportunity to work with a team of the calibre of two-time TI winner is, in the truest sense of the word, unique. We are proud to be able to present ourselves as OG’s data provider,” said Shikenso GmbH’s CEO Arwin Fallah.