The Indian side is all set to have a new sponsor starting from the home series against the Proteas. Oppo, the Chinese mobile brand has pulled out of the sponsorship deal. Earlier in 2017, the firm signed the deal for a period of five years till 2022. Oppo was reportedly paying BCCI 4.61 crores for any bilateral match and 1.56 crores for matches in the ICC tournaments.
Bangalore based online educational platform Byju”s will now replace Oppo as the sponsor. Sources now suggest that the deal has been locked at the same price as Oppo, thus not incurring loses for the BCCI. Byju”s sponsorship will commence this September and continues till March 2022.
The reason behind the termination
Though sudden reasons behind the termination of Oppo”s sponsorship are unknown, it is learned that the firm isn”t satisfied with the price of the rights the BCCI acquired in 2017. According to the latest report from TOI, Oppo found it to be “extremely high” and “unsustainable”
Oppo outplayed Vivo in 2017 as the former successfully signed at 1079 crores. Oppo”s deal was said to be the highest till now as their prices were almost twice the ones paid by the previous sponsor Star media. The designs of the same aren”t out yet and further developments on this news are expected to be out very soon.
On the other hand, the Indian side is geared up for the USA and Carribean tour starting August 3rd. The squads are already out and the side will be departing soon. This series will be the one last time, where players will sport “Oppo” on their jerseys.