The International Cricket Council‘s (ICC) Associate members have expressed their displeasure with the revised proposed revenue distribution model. According to reports, the cricketing governing body intends to put the new cycle’s model up for a vote during the board meeting in Durban in July.
The updated model, as previously reported, shows India taking home more than a third of the revenue generated. The total revenue will be divided among the 94 Associate Nations that fall under the purview of the ICC, with the full members taking a combined 88.81 percent.
With the help of broadcast agreements and other more upscale elements, the global cricketing board is predicted to generate a net surplus of $600 million each year. The Pakistan Cricket Board (PCB) and a few Associate Members have already voiced their opposition to the revised revenue model.
Sumod Damodar, the vice-chairman of Botswana’s board, stated to Reuters: “As an Associate Member Representative, I would be [disappointed] if what is being proposed and discussed turns out to be the outcome. It would be insufficient for Associate members for a variety of practical reasons. “
Tim Cutler, the CEO of the Vanuatu Cricket Association, said: “The bigger cricketing nations are now even more disproportionately represented in the new model, and there is a possibility that the changes being suggested will only exacerbate this imbalance, endangering the game’s long-term viability. “
Some members are not happy with the criteria used to determine the numbers, in addition to the final revenue share percentage. The governing body is using the history of cricket, performances at ICC events over the past 16 years, and revenue contribution as criteria to determine the final share for the cycle.
According to former PCB and ICC chairman Ehsan Mani, “One of the biggest risks for international cricket is its over-dependence on one country – India.”
It is not surprising that India emerges as the country with the largest revenue share given that the country is raking in historic numbers in terms of viewership and broadcast deals. Ehsan Mani, a former chairman of the PCB, emphasized that the ICC’s overreliance on India is harming the sport and that not enough is being done to advance or improve cricket in associate countries.
He remarked: “Associate members worry that the game’s expansion will be stifled by the new ICC revenue model, according to reports.
ICC.”
Associate members worry that the game’s expansion will be stifled by the new ICC revenue model, according to reports.
Concerns about the revised proposed revenue distribution model have been expressed by the Associate members of the International Cricket Council (ICC). During the board meeting in Durban in July, the cricketing governing body intends to put the new cycle model for 2024–2027 to a vote.
Mani says “The fact that India receives a disproportionately large portion of the revenues generated by international cricket poses one of the biggest risks to the sport. “
Mani further continues: “West Indies, South Africa, Sri Lanka, Bangladesh, and Pakistan must all be dominant for world cricket to succeed. Lack of funding has affected Ireland, Afghanistan, and Zimbabwe’s cricket, as well. The game won’t be financially viable in some of these nations due to a lack of investment, and the world of cricket will suffer as a result. “
It should be noted that the Full Members control 12 of the ICC board’s total of 17 votes. The Associate Members have limited options if the majority of the major cricketing nations accept the revenue model.
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