As the Indian Premier League (IPL) continues to mesmerize millions, a troubling issue is emerging alongside its popularity — the growing impact of online betting and fantasy gaming platforms, many promoted by top cricket stars. Concerned parents and fans are now speaking out, accusing the Board of Control for Cricket in India (BCCI) of ignoring what they see as a “silent crisis.”
Across big cities and small towns alike, teenagers and young adults are increasingly getting hooked on fantasy games and betting apps, enticed by promises of quick money and glamorous celebrity advertisements. The consequences are becoming evident: financial hardship, falling academic performance, and rising mental health concerns.
“It’s truly disheartening. Cricket was once a symbol of inspiration and fair play, but now it seems to be leading our children toward addiction,” says Manish, a 55-year-old father from Delhi. He recently removed three betting-related apps from his 16-year-old son’s phone after learning the teen had lost ₹50,000. “Why are the cricketers I admire endorsing something so harmful?” he questions.
Another concerned parent expressed anger, saying:
“The BCCI seems more focused on profits than on the well-being of our children. Leading cricketers are endorsing these apps, and the board isn’t doing anything to stop it. Some of these companies are even sponsoring top tournaments. They’re clever — they call it fantasy sports, but it involves real money, and kids get hooked, believing it’s an easy way to make cash.”
At a recent match, one family was taken aback to witness fans openly betting on their phones. “We saw teenagers making calls and placing live bets right from the stands. And there were a lot of them,” stated one parent.
Mobile Fantasy Gaming Apps Pose Bigger Threat Than Illegal Betting, Experts Warn
Although authorities have occasionally cracked down on illegal betting operations, the bigger and more visible threat now stems from mobile apps that operate freely under the label of fantasy gaming. These platforms often bypass regulation while encouraging high-risk habits among users.
Many critics believe that the BCCI — the world’s richest and most powerful cricket board — should step up and take ethical responsibility. However, its continued silence has only fueled public concern, especially as well-known IPL players keep appearing in promotions for these apps.
Calls are rising for the BCCI to ban gaming company sponsorships and urge cricketers to reject such deals. Fans want cricket to promote talent and integrity, not gambling addiction, in a country where players are idols.
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