Disney Star, the official broadcaster of IPL 2024, has set a new record by attracting a whopping 47.5 crore viewers during the first 34 matches of the tournament. This marks a significant increase in viewership compared to previous seasons, indicating a growing interest in the cricket spectacle. Additionally, the total watch time has reached an impressive 24500 crore minutes, showcasing the popularity and engagement of the audience.
The broadcaster has witnessed an 18% increase in consumption compared to the previous edition, highlighting its continued dominance in TV broadcast. Moreover, there has been a notable 5% growth in TV reach for live broadcasts compared to the previous highest recorded in 2019. This demonstrates the widespread appeal and accessibility of IPL matches through Disney Star’s platform.
One of the standout moments of the tournament was the thrilling clash between Mumbai Indians (MI) and Chennai Super Kings (CSK) during the rivalry week of #IPLonStar. This match, won by CSK at Wankhede Stadium, captured the attention of 6.3 crore concurrent viewers on TV, especially during MS Dhoni’s remarkable batting display. The high concurrency rate signifies the immense interest and excitement surrounding the game.
Record-Breaking Showdown: MI vs CSK Match Draws Massive TV Audience and Stadium Atmosphere Peaks at 131 Decibels
Furthermore, the clash between MI and CSK was the most watched league stage match outside of the pandemic years, drawing in 17.4 crore viewers on TV and accumulating a watch time of 1540 crore minutes on April 14th, 2024. The electrifying atmosphere at the stadium, with the Star Sports Shor Meter reaching 131 decibels, added to the intensity and spectacle of the match.
In addition to its coverage of the IPL, Disney Star is gearing up for the ICC Men’s T20 World Cup by launching the ‘VISA TO WORLD CUP’ week. This initiative aims to spotlight emerging talents from the IPL and assess their potential inclusion in India’s final 15-man squad for the upcoming tournament.
Leveraging the expertise of its StarCast, Disney Star provides viewers with insightful analyses, compelling narratives, and strategic predictions regarding the composition of the Indian contingent.
This strategic approach adds depth and significance to every match and player’s performance in the IPL, as it could influence their selection for the prestigious T20 World Cup. Overall, Disney Star’s record-breaking viewership figures, coupled with its innovative programming and strategic initiatives, underscore its position as a leading broadcaster in the world of cricket.
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