Former Indian all-rounder Yuvraj Singh has ventured into the luxury spirits market with the launch of his Tequila brand, FINO. Co-founded by Yuvraj, the brand has already made its debut in the United States, with plans for global expansion.
The Tequila brand began its sales in Chicago and is expected to be available in India by mid-April, according to FINO. The name “FINO” stands for “Failure is not an option.” Yuvraj will serve as the Chief Shot Caller at the company. At the launch, the 43-year-old shared his thoughts, as quoted by CNBC TV18:
“FINO embodies everything I stand for — resilience, excellence, and the courage to turn challenges into triumphs. Just like my approach to cricket and life, FINO is about pushing limits and proving that with determination, anything is achievable.”
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It is notable that Yuvraj Singh has also founded ‘YouWeCan Ventures,’ an investment management firm focused on start-ups. The two-time World Cup winner has reportedly invested in companies such as Agilitas, Healthians, Chqbook, and SportyBeans.
Yuvraj Singh will compete for India in the International Masters League
Yuvraj Singh announced his retirement from international cricket in 2019 but is set to make a comeback in the upcoming Masters International League. The tournament will feature retired cricketers from India as well as Sri Lanka, West Indies, Australia, South Africa, and England.
Singh is part of the India Masters squad, which will be led by cricket legend Sachin Tendulkar. Alongside Singh and Tendulkar, the team includes players like Irfan Pathan, Yusuf Pathan, Ambati Rayudu, Stuart Binny, and Saurabh Tiwary.
The International Masters League will be held across three venues in Navi Mumbai, Vadodara, and Raipur. The season’s opening match, between India Masters and Sri Lanka Masters, will take place on Saturday, February 22.
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