ACC Partners With Sony Pictures Networks India For 2024-2031 Media Rights

The Asian Cricket Council (ACC) has signed a landmark media rights deal with Sony Pictures Networks India (SPNI), also known as Culver Max Entertainment, for the period 2024 to 2031. The agreement grants SPNI exclusive rights to broadcast and stream all ACC tournaments, including the Men’s and Women’s Asia Cups, Under-19 Asia Cups, and Emerging Teams Asia Cups. This comprehensive deal covers television, digital platforms, and audio services, ensuring widespread accessibility for cricket fans.

Significant Growth in Media Rights Value

The new media rights agreement reflects the growing popularity of ACC events, with a reported increase of over 70% in value compared to the previous rights cycle. ACC President Jay Shah expressed his enthusiasm for the partnership on X (formerly Twitter), stating that the collaboration with Sony would elevate the viewing experience and set new benchmarks for Asian cricket. Shah emphasized that the partnership highlights the global stature of ACC tournaments and the potential for delivering exceptional coverage through Sony’s expertise.

Focus on Grassroots Development

The financial boost from this deal is expected to significantly benefit the development of cricket in Asia. The ACC plans to channel these additional resources into grassroots initiatives, infrastructure improvement, and talent development, especially in associate nations. These efforts aim to nurture the next generation of cricket talent and expand the sport’s reach across the region.

This partnership promises to redefine the broadcasting landscape for Asian cricket, offering fans unmatched access to their favorite tournaments while fostering the sport’s growth at all levels. The ACC’s partnership with Sony Pictures Networks India marks a pivotal moment for Asian cricket, ensuring enhanced visibility and accessibility for its tournaments over the next decade.

This agreement not only promises a superior viewing experience for fans but also demonstrates a commitment to the development of cricket in the region. By investing in grassroots programs and infrastructure, the ACC is paving the way for a brighter future for the sport, nurturing talent across nations and strengthening cricket’s position as a unifying force in Asia.