The Board of Control for Cricket in India (BCCI) official X account, previously on Twitter, lost its verified status when it chose to engage in the Indian government’s ‘Har Ghar Tiranga campaign’. The BCCI altered its profile picture after PM Narendra Modi’s call to citizens to update their social media display pictures with the Indian flag before the 77th Independence Day, conveyed through a tweet on August 12.
“In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us,” Modi’s tweet read.
Nevertheless, in accordance with X’s policy, verified accounts are required to employ their actual names and profile images. Adhering to the established regulations, the BCCI’s X account obtained verification under the name “BCCI,” with the Indian cricket team logo serving as its profile picture.
Following the BCCI’s decision to switch its display picture to the Indian tricolour as a demonstration of solidarity with the ‘Har Ghar Tiranga campaign’, X removed the account’s verified badge.
What steps can the BCCI take to regain its verified badge?
In accordance with the social media platform’s regulations, the ‘X’ administration will undertake a review of the BCCI’s profile. If they determine that the account aligns with all the criteria, the Indian cricket board will have its verified badge reinstated.
Coincidentally, Prime Minister Modi also updated his profile picture with the Indian tricolour in support of the ‘Har Ghar Tiranga campaign’. However, he retained his verification badge. Back when X was Twitter, the BCCI had a blue checkmark. After Elon Musk’s takeover, new rules were implemented, granting golden verification badges to certified and official entities.
Regarding the BCCI, it falls within the classification of an independent organization, thus obtaining a golden verification badge.
From October 5 to November 19, the BCCI is set to host the 2023 ODI World Cup. The Indian team’s readiness for this significant event faced a setback, as they experienced a 2-3 defeat in the five-match T20I series against West Indies, concluding last Sunday.
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