Disney Star, the company showing IPL 2024, broke the record for the most people watching the first 10 matches. About 350 million viewers tuned in, beating all previous IPL seasons, even those during the pandemic. People spent a total of 8028 crore minutes watching the matches, which is 20% more than last year.
The ratings for the matches are also 22% higher than last season, thanks to efforts to engage fans and exciting advertising. Next up is Rivalry Week from April 8 to 14, which is expected to make the tournament even more popular.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started the 17th season from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament. The unwavering support and love received from fans and audiences alike is an affirmation of Star Sports’ belief in the aggregative capacity of IPL on TV as well as its potential for further growth.”
“The figures also reflect the success of our endeavour to enhance the IPL viewing experience through broadcast and programming innovations, including HDR-enhanced 4K, interactive services, and multi-platform fan engagement. We continue to remain committed to our vision of serving sports fans and recruiting new audiences.”
Enhanced Viewing Experience: Disney Star’s Innovations for IPL 2024
Disney Star introduced various new programming initiatives for IPL 2024, including personalized highlights for different fan groups, shows like “Cheeky Singles” hosted by popular YouTuber Carry Minati, and collaborations with content creators on different platforms.
Additionally, they launched a special broadcast called “Super Funday” every Sunday afternoon for kids aged 8-12. They also continue to organize activations like “Star Nahi Far” to connect fans with their favourite stars, aiming to enhance the viewing experience and engagement with the tournament.
Disney Star is airing IPL 2024 on 14 channels in 10 languages, including a unique feed in Indian Sign Language for fans who are deaf, hard-of-hearing, or visually impaired. Their marketing campaign for the 17th edition, “AJAB IPL KE GAJAB RANG,” highlights how fans’ true colours show through the ups and downs of their team’s performance.
It emphasizes that the same IPL moment can be experienced in various ways by different viewers, reflecting the diversity of fans’ perspectives.
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