Home Cricket News ICC Plans To Introduce Inaugural Vertical Video Feed For Men’s ODI World Cup

ICC Plans To Introduce Inaugural Vertical Video Feed For Men’s ODI World Cup

ICC Plans To Introduce Inaugural Vertical Video Feed For Men’s ODI World Cup
MELBOURNE, AUSTRALIA - JULY 17: The ICC Men's Cricket World Cup trophy sits on the MCG during an ICC World Cup Media Opportunity at Melbourne Cricket Ground on July 17, 2023 in Melbourne, Australia. (Photo by Morgan Hancock/Getty Images for Cricket Australia)

The global broadcast of the ICC Men’s Cricket World Cup 2023, in collaboration with Disney Hotstar, will include a vertical video feed on ICC TV for the first time.

Dubai, September 21 (IANS) Breaking new ground in the tournament’s history, the International Cricket Council (ICC) will create an extra vertical video feed for the 2023 Men’s Cricket World Cup.

In a significant development, the global broadcast of the ICC Men’s Cricket World Cup 2023, in partnership with Disney Hotstar, will incorporate a vertical video feed on ICC TV, marking its debut appearance.

“The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches.”

“The technological innovation will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position,” it said in a release.

The vertical feed will offer a unique viewing experience, incorporating split-screens into its coverage

By emphasizing the goal of enhancing the understanding of on-field events, the split-screen function will introduce an extra layer to the viewers’ perspective, granting them a greater sense of immersion in the action and their favorite players.

“Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences,” ICC Chief Commercial Officer Anurag Dahiya said.

“It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever,” he said.

The production will employ a thoughtfully selected set of vertically oriented cameras while incorporating the world feed cameras for split-screen presentations. Additionally, it will incorporate specialized match graphics and customized production enhancements designed to enrich the vertically oriented coverage.

The vertical video feed will leverage established technical and editorial storytelling methods to enhance the presentation further.

Notably, features like ball tracking, player tracking, and field plot will be adapted to suit the vertical format. The broadcast will also feature a top-tier commentary team providing commentary on the action.

Sanjog Gupta, Head– Sports, Disney Star said: “Consumers’ preferences and habits are evolving more rapidly than ever before, catalyzing the emergence of new user experiences.”

“Disney Star is now proud to collaborate with the ICC to bring to sports fans for the first-time ever the ‘vertical feed’, on ICC Men’s Cricket World Cup 2023.”

“The ‘vertical feed’ aims to deliver to digital users, enhanced convenience, engagement and immersion, beyond the differentiated screen orientation.“

”With its uniquely designed production style entailing cameras, graphics, direction, replays and other enhancements, it promises to change the way cricket is watched.”

The ICC Men’s Cricket World Cup commences on October 5 in India, featuring ten teams vying for the prestigious trophy across ten different venues during a 46-day span at world-class stadiums.

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