Prime Video has taken a bold step in solidifying its brand in the Australian sports and entertainment space by announcing cricket superstar and national team captain Pat Cummins as its newest brand ambassador. This partnership was revealed at the Primeville event during SXSW Sydney, marking a significant alignment between the streaming giant and one of the most respected figures in the world of cricket.
Primeville Event at SXSW Sydney
Prime Video’s Primeville event at SXSW Sydney was a star-studded affair, showcasing a range of local and international talent. Alongside Pat Cummins, the event featured a strong lineup of Prime Video ambassadors, including fellow Australian cricket icon Meg Lanning and cast members from The Office Australia. Other notable figures included Leah Purcell from The Lost Flowers of Alice Hart and Alicia Gardiner from Deadloch. It was clear that Prime Video was making a statement—not only are they serious about sports, but they are also deeply invested in the entertainment landscape in Australia.
Why Pat Cummins is a Perfect Fit
Pat Cummins’ ambassadorship makes perfect sense for Prime Video. His love for live sports and entertainment aligns seamlessly with the platform’s offerings. Moreover, his reputation as a leader on and off the field makes him an excellent representative for a brand that is constantly evolving and expanding. Cummins is more than just a cricket player—he’s a relatable figure who connects with audiences in ways that go beyond sport.
Before stepping into his new role as a Prime Video ambassador, Pat Cummins had already formed a relationship with the streaming platform. His appearance in The Test documentary series, which followed the Australian cricket team’s journey, was a testament to his growing connection with Prime Video. This series gave fans a behind-the-scenes look at the challenges and triumphs of elite cricket, with Cummins playing a pivotal role.
Cummins expressed genuine excitement about his new role with Prime Video. “It’s incredibly exciting to be able to extend the relationship with Prime Video beyond cricket and The Test documentary series,” said Pat Cummins. “Diving into a new show or movie – whether it be binging Clarkson’s Farm, and the All or Nothing sport documentary series, or watching live sport – is one of my favourite ways to unwind away from the cricket pitch. I am looking forward to working with Prime Video team as an official brand ambassador.”
Pat Cummins isn’t the only Australian cricket star working with Prime Video. Meg Lanning, captain of the Australian women’s cricket team, also represents the brand.
Other Sports on Prime Video
Beyond cricket, Prime Video is also home to NBA, WNBA, and NFL coverage. With 66 regular-season NBA games and 30 WNBA games streamed exclusively on the platform, it’s clear that Prime Video is committed to bringing a variety of sports to Australian viewers. Fans can even add the NFL Game Pass to their Prime Video subscription, ensuring they never miss a moment of the action.
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