Paytm, an E-Commerce and digital wallet company bagged the rights as India”s Title sponsor till 2023 for all International and Domestic matches.
One 97 Communications (the parent company), will now pay 58% more than its previous stint. The value arose from ₹203 crore to ₹326.80 crore.
BCCI will now earn ₹3.80 crore per match as compared to ₹2.42 crore earned previously. The cricket board is most certainly getting rich.
Mr Rahul Johri, BCCI CEO said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket.”
Airtel was paying BCCI ₹3.33 crore per match from 2010-13. The baton was then passed to Star who paid ₹2 crore per match in the 2013-14 season. Since 2015, it has just been Paytm who is winning the race.
With the company paying a tremendous fee to BCCI, it must have analysed that cricket is only to grow in India.
Also Read: IPL Loses Hotstar As Its Associate Sponsor
Mr Vijay Shekhar Sharma, Founder & CEO, Paytm said, “We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
In terms of another sponsorship development news, it is Byjus who will now be the kit sponsor for India. This change will take place with effect from the South Africa series held in India.
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