Adidas, the official kit sponsors of Team India, is about to unveil the highly anticipated India cricket World Cup jersey. Cricket fans and enthusiasts of the Men in Blue can watch the event on Adidas’ official YouTube channel at 7:30 PM today.
In a special tribute to the ICC Cricket World Cup 2023, hosted in India, Adidas has given the traditional ODI jersey a remarkable makeover. The iconic three white stripes on the shoulders have been replaced by the vibrant colors of the Indian tricolor.
Notably, the BCCI logo now prominently features two glittering stars, representing India’s historic ODI World Cup victories in 1983 and 2011. Adding an extra layer of excitement to this cricketing event, Adidas has partnered with Indian rap sensation Raftaar to create a special World Cup song.
Adidas is set to reveal a colorful new jersey for Team India’s participation in the 2023 World Cup
Moreover, the campaign video promises to be a visual delight for fans, featuring cricketing icons such as Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav, alongside passionate Indian cricket fans.
This remarkable Adidas campaign is appropriately titled ‘3 Ka Dream,’ and the sportswear giant describes it as a “testament to the unwavering support of the nation for Team India.”
In their official press release, Adidas beautifully captures the sentiment behind ‘3 Ka Dream,’ expressing that it embodies the collective dream of over a billion Indian fans to witness their team win a third ODI World Cup.
The design elements of the Indian jersey
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The jersey’s design was crafted by Aaquib Wani, a talented individual currently residing in Delhi. Aaquib is a designer who has gained experience working closely with various brands, including Adidas, the official kit sponsor of Team India.
Adidas secured a significant deal with the Indian cricket team, worth a substantial 350 crore rupees for a five-year period, beginning in June and extending until the end of March 2028.
As part of this agreement, Adidas is committed to paying 65 lakh rupees for each match the Indian team plays. The annual expenditure under this arrangement is estimated at around 70 crore rupees, including royalties from merchandise sales.
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