The Board of Control for Cricket in India (BCCI) on November 2 (Monday) roped in MPL Sports as the new kit sponsor for the Indian cricket team. The apex body has signed a deal from November 2020 till December 2023 and will see the board earn Rs 65 lakh per game over the three-year period.
Meanwhile, as per reports, Nike, who are the current kit sponsors of the Indian cricket team was not happy with the deal. Amid the ongoing pandemic due to outbreak of the coronavirus, the sports apparel brand wanted a deduction which forced BCCI to look for alternatives.
BCCI ropes in new kit sponsor
Speaking to ANI, an apex council member confirmed the news. The three-year will deal will help BCCI earn almost 120 crores plus revenue shares, a report in timesnownews.com suggests.
“Yes, we have signed a deal with MPL that is effective from November 2020 till December 2023. The kit sponsorship amount is Rs 65 lakh per match while merchandising is Rs 3 crore per year for the three year period. With that royalty will be 10 per cent of net sales per season,” an Apex Council member told ANI.
Meanwhile, MPL is focused MPL is focused on bringing the best gaming experience to its fans online through our app and we are extending that to the offline space through our exclusive range of merchandise including apparel and accessories.
Our mission is to make MPL Sports an athleisure brand of choice for fans across India, whether they are experienced gamers or casual players. MPL Sports’ Accessories and Apparel will be a Lifestyle Brand for gamers, creating original and licensed apparel such as t-shirts, accessories, and much more – developed for our users to capture everything they love about their favourite games on our platform.