A lot of dilemmas has cropped up since VIVO pulled themselves out of IPL 2020. Incidentally, the Chinese mobile making company were the title sponsors until 2023. However, owing to social media backlash in the aftermath of the tension between India-China, they pulled out of the deal of the 13th edition of the cash-rich league.
Tensions grew as BCCI invited bids for the title sponsorship. But recent reports suggest that BCCI has joined hands with Unacademy and Cred as the official partners for IPL 2020. If reports are believed, Unacademy comes with a four-year deal from 2020 to 2023. It’s also been learned that the deal could be around 60 crores per season, however, BCCI is yet to divulge on the same.
BCCI ropes Unacademy and Cred as partners
Meanwhile, a report in Outlook claims that Unacademy could end up as the title sponsors for IPL 2020. Many big companies including BYJU’s, Coca Cola India, Paytm, Patanjali Ayurveda and Amazon have thrown their hat in the ring to be the title sponsors.
Unacademy is likely to be the front-runner in the race with the backing of many big names in the business. As per industry watchers, very few aspects are against Unacademy going forward.
The valuation is likely to be around 200 crores as BCCI can give some discounts owing to current situations due to COVID-19. The Sourav Ganguly-led body will announce the name of the new title sponsors on August 18. Thus, they have provided a seven-day period for interested companies to drop their bid.
Meanwhile, IPL 2020 will commence from September 19 in the UAE. The tournament had to go abroad owing to the spike in COVID-19 cases in the country. The teams will leave for the UAE after August 20.
Moreover, the finals will take place on November 10 (Tuesday) – a weekday for the first time in history. Also, the day matches will commence from 3:30 PM IST, whereas as the evening matches will start at 7:30 PM IST – 30 mins before the scheduled time.