North America Based Esports Organization, Evil Geniuses has announced its partnership with Luxury Suitcase Manufacturing Company, TUMI. As a part of this deal, TUMI will be recognised as the official travel partner of the organization. The Esports athletes and Content creators of Evil geniuses will be used in the promotional advertisement of the professional esports bag collection. In addition, Evil Geniuses athletes and content creators will be provided with luxury TUMI products.
Brian Millman, Director of Corporate Partnerships at Evil Geniuses, spoke about the partnership:
“Few brands in the industry have the cache of TUMI. TUMI is defined by a legacy of excellence and their professional esports collection will be instrumental in ensuring our players compete at the highest level with uncompromising protection of our gear but also bringing an elevated style to esports.”
We’re going International. 🏆 🌎
— Evil Geniuses (@EvilGeniuses) August 10, 2021
Victor Sanz, Creative Director of TUMI, said:
“Evil Geniuses is one of the most recognisable names in esports, earning respect from esports fans around the world.”
“As a world-leader in luxury travel accessories, we’re a natural fit for a legacy organization that defines quality for a generation of gamers. We look forward to working with the team to help further develop our esports collection.”
TUMI recently launched their suitcase and baggage lineup, which is specifically designed for esports athletes. Their custom baggage lineup designed for esports aims to provide maximum utility. Through this partnership, TUMI signed its first partnership deal with an esports organization.
Evil Geniuses is considered as one of the top esports organisations in the North American Region and it is currently valued at $255 Million American Dollars. Evil geniuses recently signed a partnership deal with English Premier League Team, Wolverhampton Wanderers. Evil Geniuses is the only Esports organization in the world to have a physical presence in 4 regions.