After the global pandemic situation, the esports and gaming industry witnessed major growth. The global esports industry is expected to touch a net worth of $1.2 Billion Dollars plus before the year 2022. Because of this reason many nonendemic brands and corporates are starting to invest in esports organizations.
Earlier last month, the American esports organization, Team Solo Mid announced their partnership with the online cryptocurrency exchange platform, FTX.
Team SoloMid (TSM) signed a 10-year long naming rights deal with Cryptocurrency exchange, FTX. The deal was signed for a record-breaking price tag of $210 Million American dollars ($21 Million per year for a time period of 10 years).
— FaZe Clan (@FaZeClan) August 3, 2021
After Gucci, 100 thieves have added another major brand to their list of partners. They’ve announced Lexus as their official automotive partner. Lexus is the luxury vehicle division of the Japanese automaker Toyota.
The Texas-based sports and entertainment group, Spurs Sports & Entertainment announced their joining of Tribe Gaming as an investor.
France-based esports organization, Team Vitality partnered with the Automobile Giant Kia, earlier this year. Now, the American esports giant, FaZe Clan announced their partnership with the American Multi-National Restaurant Chain, McDonald’s this week.
“At FaZe, we continue to move diversity and inclusion to the forefront of our priorities and are proud to partner with an iconic brand like McDonald’s who has paved the way.
“This is another example of FaZe expanding our brand beyond the gaming realm and we hope our fans enjoy the content that comes from this groundbreaking partnership,” said FaZe Clan CEO, Lee Trink, in a press release.
FaZe Clan is valued at $305 Million American Dollars with a total social media following count of 26 Million plus audience. FaZe recently announced its collaboration with Microsoft Xbox and few other giant brands this year.