The eagerly anticipated 16th Indian Premier League (IPL 2023) finally began on Friday, March 31 with the opener between Gujarat Titans and Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad.
The official network provider Star Sports collaborated with Yusuf Pathan to run a campaign to engage viewers taking in the action for the inaugural match.
The MySocietyStadium campaign will have representatives from the broadcaster present at a few societies in the IPL match-host cities. The cricketer was born in Gujarat. He went to various societies in Ahmedabad to watch special screenings set up on-site and mingle with fans.
.@iamyusufpathan went around Ahmedabad, visiting society screenings, making each screening even grander! š
Want a member of our #IncredibleStarcast to visit your society? Watch this space for more on how you can make this happen!#IPLonStar #MySocietyStadium #BetterTogether pic.twitter.com/hpnIfss1Sd
— Star Sports (@StarSportsIndia) April 1, 2023
The appearance of the two-time world cup champion doubled the audience’s happiness, making the screening even more spectacular. The members of the society had their eyes shining.
The Hardik Pandya-led team won the first game of the tournament. They chased down the visitors’ target with four balls and five wickets left to spare.
Ruturaj Gaikwad contributed to CSK’s respectable total by scoring 92 off 50 balls at IPL 2023
Rashid Khan and Shubman Gill’s combined efforts were what allowed the hosts to secure an important victory that helped set the tone for the competition.
It is understood that this campaign will take place in various communities throughout important Indian cities to create a stadium-like atmosphere for the fans. The first event was held as part of this campaign. It was organized by an ex-cricketer from Gujarat and was a huge success. It draws a sizable crowd to see the franchises take the stage.
For the first time in the history of the prestigious competition, television broadcasting and digital streaming rights are held by two different organizations. JioCinema holds digital rights and Star Sports Network holds broadcast rights.
The tournament’s governing body, the BCCI, previously disclosed that the digital rights were sold for a staggering INR 23,758 crore. While Star Sports purchased the rights to televise the event for an amount of INR 24,632 crore.
To see who can air the tournament with the most viewers across all platforms. The two license holders have engaged in a viewership competition. To engage audiences more effectively each of the entities is running several campaigns and working with figures from various cricketing fraternities.
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