Chennai Super Kings is one of the most successful teams in the history of IPL and T20 cricket, their trophy bag contains four T20 trophies which includes two Indian premier league consecutive wins in 2010 and 2011 but also two champions league victories.
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This year as well the team is as strong as ever, led by Mahendra Singh Dhoni, CSK has a very good squad up their sleeves purchased during the auction for this season recently.
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But while the officials of other teams are on road, pitching to brand after brand to clock the best possible commercial tie-ups for their respective franchises – CSK is sitting pretty.
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The “yellow army” as it”s fondly called by the huge fan base is such a big hit with the sponsors that IPL 2018 is 8 weeks away and Dhoni’s team has already covered all the spots on the jersey.
The sponsorship count has already grown to 7 with 90% inventory for the team already sold-out.
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Muthoot Group has been signed as Principal Sponsor for the team. According to the market sources, the deal has been signed in a range of INR 15-16 cr per year level.
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Owners India Cement has decided to retain the cement category for the team.
Super happy to announce our Principal Team Partner for the next three summers. @TheMuthootGroup, founded in 1887 as a modest trading business, is now home to 18 diversified divisions and 4500+ branches with a global presence. #WhistlePodu #SummerIsComing pic.twitter.com/mlHXEaLcXi
— Chennai Super Kings (@ChennaiIPL) February 10, 2018
Gulf’s logo who is the official lubricant partner of the team will be seen on the right chest of the team’s jersey.
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Equitas (Official Retail Banking Partner), HIL (Official Partner), Nippon Paint (Official Paint partner), ACT Fibernet (Official Connectivity partner) are also on board for the team.
Chennai Super Kings, along with Rajasthan Royals, has returned for the 11th season after serving a two-year suspension on the charges of corruption and match-fixing.
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CSK, when compared with other franchises, has seen an overwhelming response from not only the old partners but also from new sponsors, adding up to its name as one of the most popular IPL franchisees in India.
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With such sound sponsorship, a fantastic fan base and good looking squad, led by MSD their “Thala” the Chennai Super Kings are looking very ripe for a great return to the Indian Premier league and write more glory scripts in the new decade.
