Ever since the beginning of the year 2021, Esports organisation from different parts of the world has signed some crazy collaboration deals with giant brands. Recently, the American esports organisation Team SoloMid (TSM) announced their 10-year long naming rights deal with Crypto currency exchange, FTX. The deal was signed for a record-breaking price tag of $210 Million American dollars ($21 Million per year for a time period of 10 years).
Esports League (ESL), the world-leading esports tournament organiser announced their partnership with online crypto currency trading platform, Coinbase earlier this month. However, the financial details weren’t disclosed by them.
Fnatic, a global esports entertainment brand, and Kaspersky have announced a global partnership to develop multiple joint initiatives, including multiple-channel digital content campaigns, plus a digital event series. pic.twitter.com/I28SVlTx28
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100 thieves gaming announced their partnership with the luxury clothing brand, Gucci, earlier this week. Evos esports, the Indonesia-based esports organisation announced their partnership with the national bank and announced their limited edition EVOS debit card. Players can use it for buying in-game currencies. Earlier this year, EVOS esports also announced a collaboration with the Japanese Automobile Company, Yamaha.
Fnatic, the UK-based esports organisation announced their global partnership with global cybersecurity and digital privacy company, Kaspersky. This partnership deal will ensure multi-channel digital content campaigns, digital events and Kaspersky branding on the Fnatic rising league of legends team jersey.
Fnatic is already a well-established esports organisation with top-tier teams in 10+ titles and brand partnerships with giant brands like BMW, OnePlus, Monster energy, AMD, and much more.
Fnatic CEO Sam Mathews said in a press release:
“We’re delighted to work with Kaspersky to deliver such an important message to esports fans and gamers across the world. Their mission for fair play and fearless gaming aligns perfectly with Fnatic’s mission, and we can’t wait to show you what we’ve been working on.”