The historic ODI World Cup victory by the Indian women’s cricket team has created a massive surge in their brand value, with endorsement fees reportedly increasing by 25% to 100%. The team’s win over South Africa in Navi Mumbai not only ended years of near misses but also opened doors for unprecedented opportunities in women’s sports marketing.
According to reports, players such as Smriti Mandhana, Harmanpreet Kaur, Jemimah Rodrigues, Shafali Verma, and Deepti Sharma have witnessed a remarkable increase in both social media following and brand inquiries. The Economic Times reported that agencies are witnessing record activity as brands rush to associate with the victorious team. Tuhin Mishra, Managing Director of Baseline Ventures, said, “Since this morning, there’s been a rush of brand queries—not just new endorsements but also renegotiations, with fee increases upwards of 25-30%.”
Jemimah Rodrigues Leads The Surge
Jemimah Rodrigues, who grabbed global attention with her stunning unbeaten 127 in the semi-final against Australia, has emerged as one of the biggest beneficiaries of India’s triumph. Her brand value has reportedly shot up by 100%. Karan Yadav, Chief Commercial Officer at JSW Sports, manages her.
Revealed, “We’ve been flooded with requests almost immediately after the match against Australia was completed. We’re in conversation with brands across 10-12 categories.” Jemimah now charges between Rs. 75 lakh and Rs. 1.5 crore per endorsement, depending on the deal duration and deliverables. Her performance and personality have made her one of the most sought-after faces in Indian sports.
Brands Capitalise On Women’s Cricket Boom
Smriti Mandhana, already India’s highest-paid female cricketer, endorses 16 brands, including Hyundai, Nike, Herbalife, Gulf Oil, and SBI, earning around Rs. 1.5–2 crore per brand. The excitement around the World Cup win was so intense that Priya Nair, Managing Director of Hindustan Unilever, had planned a Surf Excel and Rexona campaign even before the final.
The campaign stated, “The maidan belongs to every woman who shows up, stands tall, and plays her heart out.” Brands like Swiggy Instamart joined the celebration with posts such as, “Queen served so good, the entire stadium couldn’t sit still,” while Puma and Pepsi also paid tributes with emotional messages celebrating the team’s spirit and leadership.
Puma, which sponsors Harmanpreet Kaur, Deepti Sharma, and Richa Ghosh, wrote, “Every doubt. Every headline. Every heartbreak. Burned. Harmanpreet Kaur is a World Cup-winning captain.” This surge in endorsements highlights the growing recognition and commercial potential of Indian women’s cricket, though the challenge remains to sustain this newfound attention beyond the World Cup moment.
Get the latest cricket news here, like us on Facebook, and follow us on Twitter and Instagram for more such updates.
