2. Come On Bulava Aya
Another IPL commercial that was extremely popular was ‘Come On Bulava Aya Hai’ by Set Max. Once again the makers made an extremely fun song in which the well-appreciated show hosts and the experts were the stars and promoted the 2014 edition of the IPL.
The channel decided to make ‘Come on, Bulaava Aaya Hai’ a mega marketing campaign and released as many as 3 short ads just before the IPL. This turned out to be a successful strategy as each commercial was able to draw the attention of the public and IPL kept becoming bigger and better.