Star India batter Virat Kohli, the cricketing maestro, has not only conquered the cricketing world but has also ventured into a plethora of business domains. With a staggering net worth of over Rs 1,000 crore, Kohli has strategically diversified his investments.
Let’s explore into 7 lesser-known business ventures that showcase the business acumen of this sports icon.
1. WROGN: Breaking the Fashion Norms
Among Kohli’s entrepreneurial endeavors, WROGN stands out as a breakaway youth fashion brand. Launched with the aim of providing trendy and unconventional clothing choices for the youth, WROGN has become a prominent player in the fashion industry. Kohli’s keen sense of style and market trends is evident in this successful venture.
2. Rage Coffee: Brewing Success in Investments
In 2022, Virat Kohli made a strategic move by investing in Rage Coffee, a Delhi-based brand. This investment came on the heels of Rage Coffee securing $5 million in Series A funding. Kohli’s foray into the coffee industry not only demonstrates his diverse portfolio but also his ability to identify emerging opportunities.
3. Blue Tribe: Sowing Seeds in Plant-Based Innovation
Partnering with his wife, Anushka Sharma, Virat Kohli ventured into the domain of sustainable food with Blue Tribe. This Indian plant-based meat start-up received an undisclosed sum from the power couple, showcasing their commitment to environmentally conscious businesses.
4. Chisel Fitness: Sculpting a Fitness Empire
In 2015, Kohli took a leap into the fitness industry by partnering with Chisel Fitness. Investing nearly Rs 90 crore, Kohli’s involvement goes beyond being a mere brand ambassador. This venture reflects his dedication to promoting a healthy lifestyle and contributing to the fitness ecosystem.
5. Hyperrice: Global Wellness Collaboration
In 2021, Virat Kohli aligned himself with the global wellness brand Hyperice. Serving as both an investor and brand ambassador, Kohli’s association with Hyperrice emphasizes his interest in holistic well-being beyond the realms of cricket and fitness.
6. Digital Insurance: Navigating the Digital Landscape
In 2020, Kohli and Anushka invested Rs 2.2 crore in Digital Insurance, showcasing their foresight in the rapidly evolving digital landscape. This move reflects Kohli’s interest in technological advancements and his willingness to explore innovative solutions in the financial sector.
7. Galactus Funware Technology Ltd: Gaming with a Purpose
In 2019, Kohli made a noteworthy investment in Galactus Funware Technology Pvt Ltd, the owner of the online gaming platform Mobile Premier League (MPL). This strategic move not only aligns with the booming gaming industry but also showcases Kohli’s inclination towards tech-driven enterprises.
Virat Kohli’s financial prowess extends beyond the cricket field, as evidenced by his strategic investments in various industries. From fashion and fitness to sustainable food and digital innovation, Kohli’s diverse ventures exemplify his role as a shrewd entrepreneur navigating the business arena with precision and purpose.
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