Punjab Kings, the Indian Premier League (IPL) franchise, has officially announced its partnership with Kshema General Insurance, a fully digital insurance provider, as the “Official General Insurance Partner” for the upcoming IPL 2025 season.
This collaboration aims to strengthen the franchise’s connection with its roots and reignite fan enthusiasm across India. Kshema, known for its innovative insurance solutions that enhance financial resilience, is making its debut in cricket through this association with Punjab Kings.
Leveraging advanced AI-driven algorithms, machine learning, big data, and location-based insights, Kshema has developed a proprietary technology platform to accurately assess, model, and price insurance risks.
As part of this partnership, the Kshema logo will be prominently displayed on Punjab Kings’ playing and practice kits. Additionally, an exclusive digital initiative, ‘Kshema Secure Hands’, will be launched to engage fans and promote awareness of Kshema’s industry-first insurance products.
This initiative will recognize outstanding fielding performances—such as catches, run-saving efforts, run-outs, or stumpings—by Punjab Kings (PBKS) players throughout IPL 2025, embodying Kshema’s core values of trust, reliability, and protection.
“We are excited to partner with Punjab Kings”- Bhaskar Thakur, CMO, Kshema General Insurance Limited
Speaking about the partnership, Bhaskar Thakur, CMO, Kshema General Insurance Limited said:
“We are excited to partner with Punjab Kings as they embark on their journey for the new season. Punjab Kings have always been connected to their roots and have brought joy to their legion of fans with their exciting brand of cricket.”
“It was a natural fit for us as we, too, strive for customer welfare with our industry-first insurance products. This association allows us to reach cricketing fans across the country and create awareness about insurance. I wish the team the best for the new season.”
Punjab Kings CEO Satish Menon added, “We are delighted to partner with Kshema General Insurance this season. This collaboration will create meaningful opportunities that benefit both brands and drive mutual growth.”
Kshema will roll out a comprehensive 360-degree marketing campaign to generate excitement around this partnership, with a special emphasis on the exclusive initiative “Kshema Secure Hands.” The campaign aims to foster a deep emotional connection with fans across India.
With a revamped squad led by Head Coach Ricky Ponting and captain Shreyas Iyer, Punjab Kings are gearing up for IPL 2025 with a refreshed vision and a strong determination to claim the championship title.
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