Home Cricket News Adidas Likely To Become Team India’s Apparel Sponsor – Reports

Adidas Likely To Become Team India’s Apparel Sponsor – Reports

Adidas Likely To Become Team India’s Apparel Sponsor – Reports
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Team India is likely to get a new apparel sponsor, as the Board of Control for Cricket in India (BCCI) is close to signing a deal with Adidas. The deal is set to begin in June 2023. It will be a five-year deal lasting till March 2028, as per a report in News18. Currently, Kewal Kiran Clothing Limited, which is the parent brand of the company of Killer Jeans is the apparel sponsor.

Killer Jeans came on board for Team India after MPL Sports transferred their rights to Kewal Kiran Clothing Limited. MPL’s deal was from November 2020 to December 2023, however, they pulled out of the sponsorship deal early. MPL was supposed to pay INR 65 lakh per match and INR 3 crore per year to the BCCI as a merchandise partner. However, the e-gaming platform, withdrew, forcing a makeshift deal with Killer Jeans.

Before MPL, the BCCI had a five-year deal of INR 370 cr with Nike from 2016 to 2020. After Nike in 2016, another big brand, Adidas is all set to be the Team India apparel sponsor. “The fine-print of the contract is being worked out. But the valuation is set to go up,” a BCCI official confirmed as stated by the Hindustan Times.


Team India continues brilliant run in Border Gavaskar Trophy 2023

Team India secured a six wickets win in the second Test against Australia on Sunday, February 19 at the Arun Jaitley Stadium in Delhi. Bowling first, they bowled out the visitors for 263 runs, on the back of a brilliant performance by the bowling unit. Mohammed Shami picked up four wickets, while R Ashwin and Ravindra Jadeja took three wickets each. In response, India managed 262 runs, handing Australia a one-run lead.

In the second innings, Ravindra Jadeja again spun his magic. He took seven wickets, as Australia was bowled out for a paltry 113 runs. Team India chased down the target comfortably as Cheteshwar Pujara and KS Bharat stayed unbeaten to take them home. The hosts are two up in the four-match Test series. The third test will take place from Wednesday, March 1 at the Holkar Stadium in Indore.

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