The 13th edition of the Indian premier league is merely around the corner as it will kick off in less than 3 weeks. This year due to the COVID-19 pandemic and sponsorship rights the Board Of Control For Cricket In India (BCCI) had been working overtime. Recently, Vivo pulled out from IPL 2020 as the official and the rights later were bagged by Dream 11 for Rs. 222 crores.
Interestingly apart from Vivo several other Chinese brands also parted way with IPL 2020 and BCCI were in a fix. Now BCCI has advertised CRED as the official partner for IPL 2020.
BCCI names Cred as official partners for IPL 2020
The IPL governing council today confirmed the news of CRED’s association with cash-rich T20 league. Further, BCCI signed a three-season partnership which will see the association run through till the 2022 season.
“The Indian Premier League Governing Council (IPL GC) announced CRED, a high-trust community of creditworthy individuals, merchants and institutions, will be Official Partner for the IPL beginning with the 2020 edition which will be held in the UAE from September 19th onwards”, as per IPL media advisory.
Meanwhile, the BCCI president Sourav Ganguly also congratulated the cricket board for selling the deal ‘in spite of tuff markets’. As far as the company CRED is concerned it is a Bangalore based credit card bill payment platform.
Moreover, IPL Chairman Brijesh Patel also welcomed CRED as the ‘official partner’ for IPL 2020 and said, “We are very pleased to have CRED on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022. IPL is one of the most innovative sporting leagues of the world and we are delighted to have a brand as unique and innovative as CRED partner us. I am sure more people across the country will take notice of them as we embark on this exciting journey”.
With sponsorship rights now getting sold, BCCI might now focus on the IPL 2020 season. It is believed that this year IPL might be played in two legs due to the threat of COVID-19. The cricket board are trying to make a dynamic IPL 2020 schedule which can be effective in the UAE. All franchise have already landed in UAE and preparing for the upcoming much anticipated season.