The Board of Control for Cricket in India (BCCI) has roped in Mobile Premier League (MPL) as the kit sponsor for Team India. The online gaming app replaces Nike who has been partners with the Indian cricket Board since 2006.
Meanwhile, it is a three-year deal which will see MPL Sports designed and manufactured jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams. Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at affordable prices.
BCCI signs three-year deal with MPL as kit sponsor
BCCI President Sourav Ganguly seemed extremely delighted with the partnership. In the statement issued BCCI, Ganguly called it new dawn of Indian cricket and they roped in MPL as the kit sponsor. He also assured that BCCI licensed merchandise will be accessible to the billions of fans at an affordable price.
“We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India,” Ganguly said in a statement.
The three-year deal will begin with upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the new jerseys.
Commenting on the partnership, Mr Abhishek Madhavan, Senior Vice President, MPL said that this association is a matter of huge pride for the company. He also said that they want every fan to have access to the merchandise and spread their brand among the masses.
“India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of Team India merchandise to the masses – with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt,” Madhavan said.