Social media has been on the rise like never seen before. Because of this, brands and companies that are endorsed by players have an easy way of reaching out to their target audience. Its a win-win situation for everybody involved. While those cricketers become the highest-earning players in the game, the companies experience large-scale growth.
Indian Premier League (IPL) has also given the platform for many players to make a name. With an IPL contract comes fame, money, and a chance to audition for the national side. The fame aspect helps the youngsters to reach a wider set of people. This is what a sponsor looks for and thus the youngsters become superstars.
The players already earn a lot of money due to their franchise contract. However, it doesn’t stop them from earning even more from brand endorsements. Instagram is one such aforementioned social media application that is widespread in India. On that note, we look at 5 players with the highest earnings per Instagram post:
5) AB de Villiers | INR 58 lakhs
One of the greatest cricketers to ever play the sport, AB de Villiers is extremely popular in India. He is loved by fans all over the country owing to his special exploits on the field. In the IPL, he plays for Royal Challengers Bangalore.
He endorses a few famous brands including Puma, Audi, and MRF. ABD, as he’s lovingly known, has 14.6 million followers on Instagram. He’s pretty active on the platform and earns in the region of 58 lakh INR per post.
4) Hardik Pandya | INR 65 lakhs
Coming from a financially weak background, Hardik has worked hard to get to the stage he is at. He plays for Mumbai Indians in the IPL, and is one of the best all-rounders in India alongside Ravindra Jadeja. His rise in international cricket has also been exceptional.
Hardik is known to flaunt his assets on social media. Be it a watch or an expensive piece of clothing, he doesn’t shy away from the spotlight. He has over 18m followers on Instagram and earns a whopping 65 lakh INR per post on the site.
3) Rohit Sharma | INR 76 lakhs
Next on the list is the ‘Hitman’, Rohit Sharma. His career graph has been on the upwards ever since donning the captaincy role for Mumbai Indians. In recent times, he has been India’s best batsman next to Team India skipper Virat Kohli.
Rohit endorses popular sports brand Adidas. He is beloved among Indian fans, with a fan following of close to 20m on Instagram. Apart from his mega IPL contract with the franchise from Mumbai, Rohit reportedly earns close to 76 lakh INR per Instagram post.
2) MS Dhoni | INR 1.4 crore
Very few sportsmen are as popular among the fans of the country as M S Dhoni is. He is the only captain who has won all three ICC tournaments (ODI World Cup, T20 World Cup & Champions Trophy). Add to that his three IPL trophies with Chennai Super Kings, the man is a legend of the sport.
As one would expect he has a huge fan following across social media platforms. Although he isn’t active much on social media anymore, on Instagram he has over 33m followers. Dhoni endorses Oppo, the previous sponsor of the IPL. For every post on Instagram, he earns a whopping 1.4cr INR.
1) Virat Kohli | INR 5.08 crore
It shouldn’t come as a surprise that the global cricketing icon, Virat Kohli tops the list. He is one of the highest-paid athletes across different sports. Royal Challengers Bangalore, the only IPL franchise he has played for, paid him a staggering 17cr to retain his services.
Kohli has his own clothing line called Wrogn. On top of that, he’s the face of several famous brands like Puma, Myntra, Audi etc. According to Hopper HQ, Kohli makes an outlandish 5.08cr for every Instagram post. As a result, he’s the richest cricketer in the landscape today.