The Board of control for cricket in India (BCCI) after an IPL governing council meeting today announced UPSTOX as the official partner for IPL 2021. The upcoming IPL 2021 is all set to be played between April-May 30 in India. Talking about UPSTOX it is one of India’s leading and fastest-growing digital broker firms and is now also the official partner for the biggest T20 league in the world.
The vision of UPSTOX is to make financial investing easy, impartial, and affordable to all Indian investors. Also, UPSTOX provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and dealers. The company is all set to get a further boost as it is now associated with IPL which is today one of the biggest brands in the world.
UPSTOX Will Be The Official Partner For IPL 2021
“We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios”, said IPL chairman Brijesh Patel in a released statement.
Meanwhile, UPSTOX is also backed by well-known investors such as Tiger Global and has over 2.8 million customers. The founder and CEO of UPSTOX Ravi Kumar is thrilled to be united with the IPL as Cricket is more than just a sport in the country. Now UPSTOX will be joining CRED, Dream11, Tata Motors, and Unacademy as the main sponsors for the upcoming IPL season.
“We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials. IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country”, the CEO and founder of UPSTOX said on the partnership with IPL.